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NET PROMOTER SCORE and CUSTOMER EXPERIENCING CUSTOMER CONTENTMENT CONTENT?
by Peggy and Arthur Winters Net Promoter Score (NPS) has been defined as a management tool that can be used to investigate the degrees of loyalty in a firm’s customers’ experiences. It serves as an...
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What is Your Brand Story Strategy?
by Peggy and Arthur Winters We recently came across a quote from John Norman, CCO of The Martin Agency, which struck a familiar cord: “We used to tell stories through campaigns. Now we build stories.”...
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THE SIGN for DESIGN … Creativity Before Marketing
As businesses and consumer groups grapple with the effects of global marketing, we are observing how various fashion designers adjust their marketing strategies to suit this uncertain new world. Some...
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RETAILOR-MADE… CUSTOMIZED CUSTOMER EXPERIENCES THROUGH MOBILE ENGAGEMENTS
RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For...
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Brand MarkETing… No More Brand Marking!
Are we seeing Trans-Planetary Brand MarkETing in our digitized mobile economy? Drawing by Arthur Winters So what is the difference between brand marking and markETing? In the past, branding was...
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GOOGLE MAKES MAD MEN, SAD MEN
Print Media Commissions are not in Mad Men Visions drawing by Art Winters In 2012, Google billed over 20 billion in advertising dollars. This was more than the total of all U.S. print media. What a...
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TIME TO THINK visCOMual
Fashion advertising has always been more visual than verbal, which may play into its favor in the current, highly visCOMual marketing environment. We are seeing a trend in this mega-media environment...
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Neuro-Marketing through FMRI and NAcc
It’s a brave new world we are seeing and must work within. As an evolving story, we have to consider how online advertising will be affecting the consumer’s brain? Neuro-marketing research is already...
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From MADMEN to MADMOBILE The Next Era of Advertising and Promotion
Advertising and Promotion (AdPromo) is now developing a new I.D. for marketing communications, which we could call MADMOBILE. This is recognition of the blending of Social Media, Global Technologies,...
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NATIVE ADVERTISING… a new definition, or will it lead to consumer deafinition?
It may be the time to ask whether this new definition is helpful — NATIVE ADVERTISING is a method of communication that is “native” to the experience offered within a website’s content, valuable...
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SHOPPERSONA … CUSTOMER BEHAVIORAL CONDITIONING through DIGITAL MARKETING CONTENT
Knowing your key customers’ lifestyles and work behaviors can help create content to align your brand shoppersona with your target customer’s shoppersona. In this digital era, to communicate real...
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EDITORIAL AND PRESS RELEASE – P.R. influence through $$
PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a...
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RELEASE the PRESS RELEASE? To Deliver SEO or Not to Deliver SEO? That is the...
Up to this moment in “cyber news”, the press release has worked as a significant contributor to what we used to call journalism. The press release was able to give reporters and editors at newspapers...
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GOOD THINGS TO DO FOR BETTER CONTENT
Sometimes we need a checklist to remind us of what is important. In the new world of all things “Content,” let’s review: ➢ Emphasize what your products and services do to satisfy your customers’ wants...
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CONTENT… MY USE OR MY SYSTEM?
What is my apperception of this? How is brand content, which now dominates marketing communications, managing to match its most engaging media? And how does a key audience specifically use the...
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Fashion Incentives for Technology – AKA FIT?
Is anyone surprised to see new technology being implanted into our fibers, textiles, clothing and accessories? Of course the next step will be placing the chips under our skin, but until then, let’s...
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THE BRAIN BRAND GAME
Lead with your Left and Hit with your Right? Brain-oriented web marketing is now entering the highly scientific realm of robotic chips, wearable tech and intense FMRI research on the human brain....
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BRAND-NASCENCE — Birthing new ideas through retail
Brand-nascent retailers are creating new ways to help customers find and wear what their self-brand positioning demands. An example is the current trend in “brandventure” activewear, chosen to show...
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RE(ward)TAIL?
Small Town and City Retailing that rewards the community, retailers, and customers… Specialty stores could be better designed to present new customer experiences (CX) and unique shopping rewards for...
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PERSONAL CUSTOMER EXPERIENCE… PCX
Mobile 1 to 1– is No. 1 Big data technology keeps giving brands more and more personal information about YOU. The rise of technologies available to brands keeps enabling each brand to know intimate...
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